Bio Links vs. Business Profile: Which QR Code Fits Your Brand?

Two QR code types on the platform solve a similar problem — turning a single scan into a page that represents you or your business — and it's genuinely easy to pick the wrong one for what you need. Here's the actual difference.

Business Profile: fast and structured

Business Profile opens a fixed, purpose-built company page: about, hours, address with map, services, social links, and contact info. There's no layout to design — you fill in fields, and the structure is handled for you. It's the faster option when you just need the standard company-info page and don't need to think about design decisions.

Bio Links: flexible and builder-first

Bio Links starts from a blank builder instead of a fixed template. Drag in blocks — links, contact details, social icons, images, embedded video, a booking widget — and arrange them however fits. It can replicate what Business Profile does (in Company Profile mode) or what a digital business card does (in Business Card mode), but with full control over layout and content, and room to add blocks neither of those templates supports.

A side-by-side way to decide

• Want the fastest setup with zero layout decisions, for a standard company page? Business Profile.
• Want a save-to-contacts business card and a branded page in one? Bio Links, Business Card mode — overlaps with vCard Plus, but with a flexible block layout instead of a fixed one.
• Want a lightweight company page without a full website, but with more control over what's on it? Bio Links, Company Profile mode — overlaps with Business Profile, but editable block-by-block.
• Want a creator-style hub collecting every link, social profile, and piece of content in one place? Bio Links, Link Hub mode — this is the one Business Profile was never designed to do.

They're both dynamic, so neither choice is permanent

Whichever you start with, the page behind the code stays editable after the QR code is printed — swap layouts, change modes, or update content without generating a new code. If you're not sure which fits, the practical answer is usually: pick Business Profile if you want to be done in five minutes, and Bio Links if you know you'll want to add more later.